Crane Marketing 7th Canadian Edition Harry
Crane Marketing 7th Canadian Edition Harry Average ratng: 5,6/10 6218 votes
- Crane Marketing 7th Canadian Edition Harry Paul
- Crane Marketing 7th Canadian Edition Harry Free
- Crane Marketing 7th Canadian Edition Harry Order
Crane Marketing 7th Canadian Edition Harry Paul
Marketing 7th Canadian Edition by Crane, Frederick G. Et al Condition: Very Good +/No Jacket. $45.00 (0.00) Add to cart Buy Now More shipping options E-mail a link to this book. Obodro in bengali meaning. 30 Day Return Guarantee In-Stock Guarantee. 3 R's Used Books/Hannelore Headley Old & Fine Books, Inc. Very good condition if you do not mind some highlights and underlines. Marketing, 9th Canadian edition Author(s): Crane, Kerin, Hartley, Rudelius So it is in good condition, our teacher did not cover all chapters, I can give you a list of the chapters covered in class. None of the chapters are highlighted.
Crane Marketing 7th Canadian Edition Harry Free
Crane Marketing 7th Canadian Edition Harry Order
Preface xii About the authors xviii Guided tour of the book Guided tour of the companion website Case matrix xx Acknowledgements xxiii Publisher's acknowledgements
Part One: Defining Marketing and the Marketing Process 2 Video Case: Is marketing for everyone? 3 1 Marketing: managing profitable customer relationships 4 2 Company and marketing strategy: partnering to build customer relationships 40
Part Two: Understanding the Marketplace and Consumers 72Video Case: Making an effort to understand your customers 73 3 The marketing environment 74 4 Managing marketing information 108 5 Consumer and business buyer behaviour 146
Part Three: Designing a Customer-Driven Marketing Strategy and Marketing Mix 186 Video Case:: Putting marketing into action 187 6 Segmentation, targeting and positioning: building the right relationships with the right customers 188
7 Product, services and branding strategy 228 8 Developing new products and managing the product life cycle 268 9 Pricing: understanding and capturing customer value 296 10 Marketing channels and supply chain management 332 11 Retailing and wholesaling 364 12 Communicating customer value: advertising, sales promotion and public relations 392 13 Communicating customer value: personal selling and direct marketing 434
Part Four: Extending Marketing 470 Video Case: Can marketing save the world? 471 14 Marketing in the digital age 472 15 The global marketplace 510 16 Ethics, social responsibility and sustainability 542
Appendix 1 Marketing plan 576 Appendix 2 Marketing metrics 588 Appendix 3 Careers in marketing 594 Glossary 602 Index
show more
Part One: Defining Marketing and the Marketing Process 2 Video Case: Is marketing for everyone? 3 1 Marketing: managing profitable customer relationships 4 2 Company and marketing strategy: partnering to build customer relationships 40
Part Two: Understanding the Marketplace and Consumers 72Video Case: Making an effort to understand your customers 73 3 The marketing environment 74 4 Managing marketing information 108 5 Consumer and business buyer behaviour 146
Part Three: Designing a Customer-Driven Marketing Strategy and Marketing Mix 186 Video Case:: Putting marketing into action 187 6 Segmentation, targeting and positioning: building the right relationships with the right customers 188
7 Product, services and branding strategy 228 8 Developing new products and managing the product life cycle 268 9 Pricing: understanding and capturing customer value 296 10 Marketing channels and supply chain management 332 11 Retailing and wholesaling 364 12 Communicating customer value: advertising, sales promotion and public relations 392 13 Communicating customer value: personal selling and direct marketing 434
Part Four: Extending Marketing 470 Video Case: Can marketing save the world? 471 14 Marketing in the digital age 472 15 The global marketplace 510 16 Ethics, social responsibility and sustainability 542
Appendix 1 Marketing plan 576 Appendix 2 Marketing metrics 588 Appendix 3 Careers in marketing 594 Glossary 602 Index
show more