Jim Stengel Grow Ebook Store
Stengel loves people, cares about them, you see that on every page. He tries to understand them in order to help them. Help them have a nice day, help them do their tasks in the house, cooking, whatever. In his quest to understand he has come up with the five human emotions that are crucial: joy, pride, exploration, community involvement and social awareness (jpecs). At the same time Jim knows his numbers and can talk about growth figures like any analist, even though for him they are a proof of the other truth: you build a succesful company round the connection with people along these five emotions.
His style is down to earth, entertaining, to the point. A book you can't put down. Loved it.
Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with. The must-read summary of Jim Stengel's book: 'Grow: How Ideals Power Growth at the World's Greatest Companies'.This complete summary of the ideas from Jim Stengel's book 'Grow' shows how high growth companies aren't just interested in money - they're trying to change the world.
Jim Stengel Grow Ebook Store Free
Grow - Jim Stengel Summary
Franklin University Jim Stengel
Demonstrate how the fifty top-performing businesses in a range of fields have succeeded through superior customer engagement and outlines an action framework that draws on the examples of leading businesses and management guides.
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